Friday, 26 November 2010
Friday, 19 November 2010
MailChimp reports that I was a bit disappointed with a 25% open rate from our mailing list emails. However, Marta suspected that this was partly due to high numbers of users subscribing via their official University of Leicester email account which, common to many institutions, uses Microsoft Outlook. And the default setting for Outlook is for the reading pane to be on. This enables users to read an email without actually clicking on it to open it. Well, Marta and I tested it, and she was indeed correct - viewing a MailChimp email via the Outlook reading pane isn't recorded as an open in MailChimp reports. And given that more than 75% of our (now 4,000 strong) list use their .le.ac.uk address - I've come to the happy conclusion that our open rate is much better than I thought :)
Thursday, 11 November 2010
I contacted our IT Services and they said that MailChimp wasn't blacklisted. I contacted MailChimp and they said that there must be some kind of filter which was blocking it. The answer in the end was to create a non .le.ac.uk address for the mail to be seen to be coming from so as to get through the spam filter which blocks messages that seem to be pretending to be from .le.ac.uk addresses but are coming from an external service. So I created a sdzhelpdesk@gmail address and set up an auto-forward on that to send all mail to firstname.lastname@example.org. I then made sdzhelpdesk@gmail the default "Reply-to" email in MailChimp and it works! Confirmations from .le.ac.uk address are now received and replies to messages are routed through gmail to .le.ac.uk.
I've tested it with three different people but if you would be willing to check for me (if you have a .le.ac.uk address) you can do so here. And as I said in my tweet, thanks to Matt, MailChimp and ITS for helping solve the problem. And to Vic for spotting it.
Now I can get on to the serious business of using it for student engagement.
Tuesday, 9 November 2010
|Not CC (obvs)|
- Destination statistics
- Opportunities for career planning
- Support for the development of employability within courses
- Opportunities and support for work experience and placements
- Opportunities for developing employability outside the curriculum
- Engagement with employers
- External recognition and validation
I'd be interested in your comments, especially if you're from a careers service who's also wrestling with meaningful KPIs.