- design your advert
- campaigns pricing and scheduling
1. Design your advertFacebook Content - that's easy, that will be the Student Development page.
Title - that will default to the name of the page.
Body text - the help text is helpful here.
Image - need something that's 'visible when small', the help text tells me.
Should I make this UK? The help text says 'Choose countries where your target users are located when they access Facebook.' So presumably this comes from their IP details rather than their profile information? I could also limit the 'City' to 'Leicester' - but I assume this would be too specific if Facebook draws this information from profile data?
Age - I'll make this 18 years of age plus. The rest of the demographic information (gender, interested in, relationship and languages) I'm planning to leave unselected.
Likes and interests
I think I'll leave this blank.
Education and work
Workplaces - I plan to leave blank.
Connections on Facebook
Connections: Target users who are connected to: [Enter your page, event, group or application]. I was thinking of putting University of Leicester Students' Union Facebook page here but the help text says 'Leave this field blank unless you would like to narrow your audience to people connected to your Page, group or event.'.
Target users who are not already connected to: [Student Development, University of Leicester]
Friends of connections - I'll leave this unselected as the help text says the same as for 'Connections' (see above).
3. Campaigns, pricing and schedulingThis includes account currency, account time zone and campaign name, but more importantly the daily budget ('What is the most you want to spend per day?' and programme ('When do you want to start running your advert?'. And the more targeted the advert the cheaper the per click price. For instance, if the advert is very un-targeted the per click price is £0.70 but if I choose 'University of Leicester' in the Education bit the per click price halves - £0.35.
So, what do you suggest?