Friday, 18 February 2011

MailChimp ‘opened’ stats and MS Outlook reading pane - update

Not entirely sure why I didn't do this earlier but I asked MailChimp yesterday about a problem I blogged about a few months ago regarding their very useful 'opened' stats not taking into account Outlooks default reading pane. Here's their response.
Hi Stuart!

Thanks for posting that article. ;) I'm afraid there isn't anything we can do because this is an Outlook security setting that we don't have control over. Basically, Outlook doesn't like the fact that we send from different domains - so it won't remember who you are and just download the images. Other email clients like Gmail, Yahoo, Hotmail, etc. will learn based on the reply to/from email and once you approve that the images can be downloaded, it will continue to do so for all newsletters.

You can read a bit more about this at

Thank you,

Bob / Client Services
So, unfortunately it's a Microsoft issue that they can't do anything about. But I'm very impressed with MailChimp's customer support - so far I've tweeted, web chatted and emailed him and had very rapid responses in each case :)

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