HootSuite have finally caught up with me

Since blogging about our post-HootSuite options back in August I've been keeping a low profile on the subject.  That's because, admittedly rather sneakily, I realised that if I neither up-graded not went free then when I exceeded the 7 days grace period colleagues I'd registered as administrators for the accounts could still access it. I couldn't access it but that didn't matter because I'd devolved responsibility for the updates (although, rather pleasingly I was still able to access it via the iPhone ap). Anyway, as of 15 March Hootsuite are, quite rightly, closing that particular loop hole. My email from them read...

Hello Stuart Johnson,

We have you listed as the account owner of the "uolsd" profile on TWITTER on HootSuite. To ensure continued service, we require you to migrate to a current HootSuite plan. We're here to help and are emailing you to encourage you to take action and migrate your account.

For some background, since the new HootSuite plans were announced in August of last year, we grandfathered your account until November 2010, then provided a 7-day grace period to ensure time to decide on how you'd like to proceed. Further, our business sales team unsuccessfully attempted to contact your organization to provide assistance in choosing a plan. To continue using HootSuite, the listed owner of uolsd needs to sign-in to HootSuite [...] then migrate the account to a Pro plan or downgrade to the Basic (free) plan. Otherwise, we will disable HootSuite access to your social networks on March 15th.

Which is completely fair enough. So currently I've downgraded and have simply shared the password with colleagues. But this is very limited as it provides no workflow - which is the most useful aspect for us as it enables us to see who has replied to what. Also there are no analytics on the free account and they're useful too. So I need to think about whether we want to pay for their pro-plan - $5.99 per month for pro and then $15 per month per additional team member. Which is a considerable improvement on their original price plan - I wish I'd taken a screenshot at the time but I'm sure we were going to have to pay $99 per month which was simply prohibitive. Maybe they've listened to feedback from customers and come up with something more reasonable - or am I not remembering that correctly?

HootSuite certainly seem to have cornered the market. Of the options I blogged about back in August only MediaFunnel seemed like a goer for us but when we experimented with it we found it quite slow and limited (although it may have improved since then). With an reliable platform rich in useful features HootSuite have done an excellent job. What do you think? Should I upgrade? Or are there any other platforms out there that I don't know about?

Our post-hootsuite options

Since my post Thinking about alternatives to Hootsuite I've been mulling over what other services we could use to manage our social media for Student Development. I don't mind paying a bit, we just can't afford (and I object to anyway) paying what Hootsuite are charging. I had thought to put up a blog post asking if Hootsuite had plans for an educational licence, but I've just noticed on their blog that they are offering a 20% discount for not-for-profits. I guess this is a start but a) it's not enough for us given we'd still need to pay more than $79 per month and b) as an University we're not CIC registered so we wouldn't be eligible anyway

Alan pointed out this helpful article to me on Top 5 alternatives to Hootsuite, which suggests the following:

• Tweetdeck
• Seesmic
• CoTweet
• Brizzzly
• Buzzom

You'll  notice, if you scroll down the comments in that link that someone also suggested MediaFunnel.

There are a number of things I need a service to allow me to do, the main criteria are as follows:

• Support multiple Twitter accounts
• Support Facebook pages
• Allow multiple users to post to the accounts
• Shorten URLs
• Allow scheduled posts
• Allow attachments (especially images)
• Have a reasonable charging model

So, I've been having a bit of a look at the options and here's a summary of how they match up to the above criteria (as far as I can tell).

Notes

1. I gave up with Brizzly because it kept asking me if I wanted to 'create a picnic'. Very annoying!
2. Buzzom will be including a URL shortener soon - see. Also see comment on this post from the Deep Sherchan from the Buzzom team re premium version.
3. MediaFunnel will be going Freemium but I'm assured there will be no bad surprises. Rumour has it it will be two users and two social media accounts for free., then each additional user/channel pack will be $4.95/month. This is much more realistic than Hootsuite.

Other features that would be good too are workflow, roles and co-tags. MediaFunnel has all of these.

So we'll be trying out MediaFunnel in the next few weeks and I'll let you know how we get on. So far it's looking extremely promising :)

Thinking about Hootsuite alternatives

Today Hootsuite announced a freemium plan. I understand the need for a freemium model and Student Development already have a subscription with Flickr, however Hootsuite's price plan looks like it's going to be prohibitive for us.

Hootsuite has been brilliant for us in the following ways:

• team collaboration - allowing us to have lots of people (currently we have 6) posting to multiple accounts, especially our Student Development Facebook and Twitter accounts
• monitoring response and progress - this is a really handy feature, especially when we have so many people posting to the accounts - it helps us keep track of who's responded to what
• statistics - the stats give us a really useful snap shot - daily clicks, referral data and, most helpfully, most popular tweets
• scheduled posts - great for delaying posts to more appropriate times
• assign tasks - we can even assign responses to individual team members - but we haven't used this feature much yet

All in all it's been brilliant, but at $99 per month for what we'd need (8 team members) I'm sad to say I think we're going to have to switch to something else. So does anyone have any recommendations of something that will do much of the above at less cost?

Engaging without invading at ALDinHE

This is an update on the draft of the workshop that I'll be running with Becka Currant on 31 March at the Association for Learning Development in Higher Education conference.

Thank you to all of you who commented on my draft - it was really helpful. The comments especially prompted me to think through the difference between using existing versus new networks, which is the major difference between mine and Becka's approach in using social media to promote student engagement.

In addition to talking through the updated slides below I'm going to make sure that I explain in more detail:

• RSS (thanks for the comment Brendan)
• Twitterfeed
• Hootsuite

We're still a little unsure of how much we're going to get participants using the tools (as per Steve's comment I'm a bit cautious about it) - it depends what they're current level of knowledge/suspicion is.

Changes to the slides (which you can see below) from last time include:

• an opening question to find out something of the attitude of workshop participants to using social media for student engagement ('I'm already using it', 'I'd like to but don't know where to start', 'I'm very suspicious of using it')
• the addition of Ning to encompass Becka's approach at Bradford
• adding a column for the USA population as per Brendan's comment
• a slide summarising the differences between existing versus new networks
• a slide on tone of voice as per Jo's comment
• I've added a creative commons logo and listed it as such in the slide details

Engaging Without Invading

View more presentations from Stuart Johnson.

This is going to be a much better workshop thanks to eveyone's comments - so thanks very much!