- It puts users in control - they can unsubscribe or update their profile at any time
- It give email a social edge (no, really) by supporting Facebook page likes and adding sharing buttons
What I'm most concerned about now is what to say. Here's a link to a browser based draft and there's a screen shot of it below. If you have any comments on any aspect of the email (content, tone, style) then I'd be really grateful to hear them. I plan to send it tomorrow afternoon. Or maybe I should wait until Monday morning?